Pete Rose can't get into the Hall of Fame. The Black Sox have been marked as cheaters forever. Referees spend time in jail for throwing a game. You would think with all of this, the major sports teams would want to keep gambling as far away from the venue as possible. Not lottery gambling ----
The lineup of Dallas Cowboys merchandise now includes lottery tickets. The Texas Lottery Commission paid $1.15 million to the Cowboys for branding these tickets and helping them sell 12 million of them. The Houston Texans are getting $262,500 for their 5 million tickets. This isn't just a Texas thing. Included in the Green Bay Packers accessories are lottery tickets that will make the team $467,000. A total of 14 NFL franchises have inked deals to sponsor lottery tickets this fall.
There is a risk for these NFL teams and all of the items they sell with their logos. When they start sponsoring gambling or alcohol, they risk losing other sponsors. It is important to many big time consumer packaged goods advertisers to only associate their name with wholesome, family value events.
What do you think about sports teams sponsoring lotteries? Does it teach children a bad lesson? Is it any different than advertising the lottery on TV or the Internet?
The lineup of Dallas Cowboys merchandise now includes lottery tickets. The Texas Lottery Commission paid $1.15 million to the Cowboys for branding these tickets and helping them sell 12 million of them. The Houston Texans are getting $262,500 for their 5 million tickets. This isn't just a Texas thing. Included in the Green Bay Packers accessories are lottery tickets that will make the team $467,000. A total of 14 NFL franchises have inked deals to sponsor lottery tickets this fall. There is a risk for these NFL teams and all of the items they sell with their logos. When they start sponsoring gambling or alcohol, they risk losing other sponsors. It is important to many big time consumer packaged goods advertisers to only associate their name with wholesome, family value events.
What do you think about sports teams sponsoring lotteries? Does it teach children a bad lesson? Is it any different than advertising the lottery on TV or the Internet?
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